Dr Peter Eitel

Dr Peter Eitel is a member of PwC’s Geopolitical Risk Advisory team in Berlin. He has more than 10 years of professional experience at the interface between the private sector, the public sector and politics, specialising in geopolitics, geostrategy and crisis management.

Prior to joining PwC, Mr Eitel worked as an academic advisor and speechwriter on international affairs for a member of the German Bundestag and a former German Federal Minister. Other professional roles have included international trade promotion, risk and crisis management consulting, facilitation of the US-German legislative dialogue, and lecturing at the UK Defence Academy. He is an experienced public speaker and has published widely on international affairs, geopolitics and economics.

TALKS AT THE CONGRESS

BAKING IN A FRAGMENTED WORLD
Session 4, 24 May 2024

The global pandemic and the Russian invasion of Ukraine have served as a magnifying glass for the geopolitical and economic headwinds the world is currently experiencing. Neither has the global economy fully recovered from the shock of the pandemic, nor has the war in Ukraine come to an end. For many observers, these events mark the end of globalisation and the return of geopolitics and fragmentation. Others argue that the stability of the international system has already been replaced by a world of volatility, uncertainty, complexity and ambiguity. The year 2024 is unlikely to change this view: ongoing wars in Ukraine and the Middle East, economic headwinds in China, and an election year epitomised by the US presidential race.

What does that mean for international baking? How can international bakers adapt to this new normal? What are the risks, what are the potential opportunities for bakers? These are the questions that the Keynote Impulse will address.